Let's talk on the video game industry. We have been in the buisness of killing peoples lives for years now, and there is nothing like a good virtual life when you don't fit into any real social groups. Most people use gaming as a way to find friends. Valve accomplishes that the best they can with Steam. You can communicate with others throughout the day and night by any easy menu giving you a friend list. They win the gay little keep people in their rooms and away from other humans award.